Marketing Plan- Warid Telecomnmunication - 5697 Words

MARKETTING MARKETING PLAN Warid Telecom. 2. Situation Analysis: A) Company History: Warid Telecom takes pride in being backed by the Abu Dhabi Group, one of the largest groups in the Middle East and the single largest foreign investor group in Pakistan. It has a diversified business interest in the institutions that have enjoyed commercial success as a result of its strong financial resources and extensive management expertise. The Abu Dhabi Group s major investments are in the following sectors: Oil and Gas Exploration Banking and Financial Services Automobile Industry Hospitality Services Property Development Telecommunications†¦show more content†¦Warid distinguishes them as its biggest assets, and it strives for excellence by listening to their needs. Warid works with its customers to gain an understanding of their business, their goals and their objectives to ensure that they receive the best possible service and the right solutions to meet their needs. Warid seeks to be the trendsetters in customer service, with its one-stop concept for all its customers’ telecom requirements. This is being achieved with the provision of a one-window operation for on-the-spot issue resolution and one-stop service. Warid has the maximum number of Sales and Customer Service Centers countrywide, backed by two state-of-the-art Contact Centers of international standards that are equipped with the right facilities to ensure real-time online services. Its highly trained and well-groomed team of Customer Service Executives provide round-the-clock-support. Warid has setup Corporate Lounges, with a customer-friendly environment to provide personalized care to our corporate clients. Furthermore, an extensive network of franchises, kiosks and mobile units ensure easy and convenient accessibility. ïÆ'Ëœ Innovation: Warid is committed to providing superior level of professional services to all its customers - before, during and after the deployment of our leading solutions. To accommodate our customer s demands, we have deployed a state-of-the-art 2.5G EDGE compliant network. There